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SCHUMACHER creates a bed of roses for the GOLDENE KAMERA
On January 30th the German award “GOLDENE KAMERA” was given for the 45th time. Mercedes-Benz, one of the partners of the “GOLDENE KAMERA”, asked SCHUMACHER to create a unique package for one of the “gold pieces”. We were really excited about Senta Berger getting the award for the best female actor national – taking her “GOLDENE KAMERA” in our extra-large SCHUMACHER-Hatbox home with her.
“To wrap the “GOLDENE KAMERA” for the best national actor accordingly to the outstanding achievement, we chose our nude-coloured extra-large SCHUMACHER-Hatbox, lined it with the most glamorous sequins and a bed of shiny white soul touching roses – a bow and standing ovations from SCHUMACHER!”
MERCEDES BENZ FASHION WEEK
FALL WINTER 2010
For the third consecutive time SCHUMACHER opened Mercedes Benz Fashion Week Berlin with their fashion show on January 20th, 2010.
A collection inspired by “Rebels, Rule Breakers and True Romantics” enthused both national and international press as well as celebrities such as Nick Knight, Eva Padberg, Aura Dione and Karoline Herfurth…
PRESS COMMENTS
SURREALISM MEETS FASHION
1930s: Coco Chanel, Elsa Schiaparelli – 2010 Dorothee Schumacher
Dr. Reinhard Spieler, director of the Wilhelm-Hack-Museum: ‘In poetic pictures, Dorothee Schumacher portrays the transformation of ideas, feelings and dreams into tailored reality – and vice versa: rock guitars, flowers and poems become material; materials turn into rock music and the scent of roses.’
Didier Ottinger, assistant director of the Centre national d' art moderne et contemporaine Georges Pompidou: ‘The soft breeze which snatches Gradiva from his stone prison is similar to Dorothee Schumacher’s visions, a cloud of memories and sensations from which the forms of her creations emerge.’
Fashion anticipates the zeitgeist – trends and challenges are in the air before they actually manifest themselves. Creativity is the visualisation of the ‘intangible’, our dreams, longings, visions or even fears – and the portrayal of this spirit in a collection. Designers such as Elsa Schiaparelli or Coco Chanel worked with surrealism. A rainbow of new facets and styles were born, which have remained in fashion to this day. As part of the surrealism exhibition in the Wilhelm Hack Museum in Ludwigshafen, SCHUMACHER re-addresses this special relationship between art and fashion.
Dorothee Schumacher: ‘We aim to make people’s eyes light up, fire their imagination and nurture their dreams. Dreams make like colourful, help us to advance and motivate us!’
Metamorphosis of feelings
Eight display cabinets show the creative process of individual collection items. The path from the very first thought, the first feeling, the first idea to the finished favourite piece. Four of the display cabinets represent the wide scope and divergence of the exhibited items.
Painter’s Studio ... feel your energy
The studio represents the intuitive desire to express oneself creatively, to come out of one’s shell and embrace life with all of its visions and thoughts.
Prima Ballerina ... it’s in all of us
Charming, delicate and seemingly weightless, her being is undeniably shaped by passion and discipline.
From me to you ... a nice bow, a wonderful smile
Used as a material metaphor of a gift, the bow is – despite all frivolity – a clear symbol of love.
Roses forever ... and ever and ever
Roses symbolise the dreams and desires of women, portraying delicacy, but also courage and determination.
Against all Reason, 14.11.2009–14.02.2010
Alongside artists such as Salvador Dalí, Max Ernst, René Magritte, Giorgio de Chirico, Brassaï and Man Ray, the exhibition focuses on Czech artists such as Jindrich Štyrský, Karel Teige and Toyen.
Pavel Kohout, patron of the exhibition: ‘This is one of the most significant exhibitions currently on display in Germany.’
Wilhelm Hack Museum
Berliner Strasse 23
67059 Ludwigshafen am Rhein
Germany
T: +49 (0)621 504 3045
F: +49 (0)621 504 3780
Email: hackmuseum@ludwigshafen.de
Opening hours:
Tue.–Wed., Fri.–Sun. 10.00 a.m.–6.00 p.m.
Thur. 10.00 a.m.–8.00 p.m.
Mon. closed
Guided tours for the public are held in the WHM on Sundays at 3.30 p.m. and Thursdays at 6.00 p.m.