SCHUMACHER is more than a successful fashion label – it is an attitude to life. Its collections gift-wrap that attitude and present it to the company’s customers around the globe. Every individual look is authentic, has its own soul and underscores the individuality of the woman who is wearing it. SCHUMACHER fashion is like the SCHUMACHER woman: multilayered and profound.

The success story of the family firm started in the summer of 1989, when Dorothee Schumacher established the label. The style of her first collection had the look and feel of liberation from the conventions of fashion. From the very beginning, the SCHUMACHER bow has been the firm’s logo. It stands for the fusion of different styles and materials and, as a material metaphor for a gift, also expresses the company’s quality and brand consciousness: ‘Made with Love’.

In 1998, Dorothee Schumacher chose an inspiring place for her spatial and personal expansion: the industrial harbour on part of the river Rhine in Mannheim. The visionary fashion designer commissioned her friend, French star architect Yves Bayard, to design the company headquarters, and he brought the label’s sense of space to life. Flat hierarchies, a great deal of flexibility and the firm’s intrinsic candour are all reflected in the loft in which over 80 employees from around the globe today work as a unit.

“Smart, feminine and full of power – that is what the SCHUMACHER label stands for.” (Berliner Morgenpost 2009)

“SCHUMACHER – lightweight fabrics, soft colours, airy volumes. Sophisticated and guileless at the same time.” (Textil Wirtschaft 2009)

 

Dorothee Schumacher grew up near Düsseldorf, Germany. She realised that she had a passion for fashion at a young age, and proceeded to follow her dream. It took her to Italy, where she was able to experience the world of exclusive labels behind the scenes. Her inspiration was nourished by the flair of the fashion industry and the great Italian fashion shows. Over time she has developed her very personal style, and her sensual understanding of fashion is still part of each design today. That is what makes SCHUMACHER unique.

The SCHUMACHER style is characterised by Dorothee Schumacher’s sense of humour and the sound and pace of her pulse. She is the ‘heart of the company’, and the heartbeat that sets the tempo of the family company can already be perceived in the next generation.

Her creations are sensations expressed as fabric. Since the early days of the firm, this understanding of fashion has been the primary SCHUMACHER style statement. The first SCHUMACHER shirt collection posed a pure counterweight to severe business looks at the end of the 1980s and heralded the return of femininity. ‘Every woman is multifaceted and unique, and what she wears needs to reflect this. SCHUMACHER’s distinctiveness is already in the germination phase by the time the very first sketches are completed. We create favourite pieces through commitment and love.’
The designer unites the contrasts of high-class fashion with ease, following a very free concept of living: normality results when contrasts become unified.

“Clear and playful, pure and decorative, ladylike and girlish – Dorothee SCHUMACHER knows how to unite contrasts.” (Der Tagesspiegel 2009)

“Dorothee SCHUMACHER doesn't like to follow trends; instead; her collection expresses an attitude toward living with collection instead.” (ELLE 2009)